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Co-Op Advertising & Marketing Opportunities
If you are interested in learning about the many marketing opportunities available to you through the Greater Springfield Convention and Visitors Bureau, contact David C. Casey of Cray Publishing at (413) 253-4777 or via email.
Current Programs
Gay Ad Network Online Banner Advertising
The GSCVB is
once again offering a co-op opportunity targeting the Lesbian, Gay, Bisexual,
and Transgender traveling community. All clicks will go to a landing page
featuring participating advertisers that will allow the advertiser a photo,
additional copy, and a direct link thru to their own website.New this year is a contest to drive click-through traffic. Each partner can donate a prize to the package. The banner ads will be placed on premium content channels including Olivia, Girlports, Rosie.com, Curve and Proud Parenting.
The ad cost is based on two gold partners at $2500 each and five silver partners at $1000 each. Reservation Deadline: May 28, 2010
Space Reservation Contract
2011 New England Group Tour Planner
The GSCVB is also spearheading a cooperative program in the New England Group Tour Planner - the annual group tour planner's guidebook to New England. This is a first-class publication with a yearly shelf-life and a highly targeted distribution base.
Annually, 10,000 copies are distributed to extremely well qualified targets. The ad cost is based on nine participants at $599 each. Space is available on a first come, first serve basis. This is a great opportunity to increase your visibility in the group tour market. Reservation Deadline: June 5, 2010
Space Reservation Contract
Should you have any questions or to make reservations, please contact David Casey today at (413) 253-4777 Fax: (413) 253-9837 E-mail: Craycasey@aol.com.
Maximize Your Membership
With the new year upon us, now if the perfect time to take advantage of all that your GSCVB membership has to offer. Here's a Checklist:
- Update your Visitors Guide listing
- Update your listing on Valleyvisitor.com
- Send in or drop off brochures for our Visitor Information Center at 1441 Main Street in Springfield
- Submit coupon information for Wow values online
- Submit packages for sale via online booking engine on valleyvisitor.com
- Add GSCVB contacts to your press release contact list
- Submit events for Valleyvisitor.com and ArtsPioneerValley.com
- Submit recent photos for image library
- Consider upgrading your online listing to include photos
Let's Link Up!
Help promote both the GSCVB and your own property by
being sure to include a live link from your website back to www.valleyvisitor.com. GSCVB members who provide
this will have a free live link to their own site as part of their listing on
our site - instead of incurring a $25 fee for this. "Linking up" not only
increases the site's page rank in popular search engines, it also generates more
visitor traffic to the website and to your member listings. If you have any
questions, feel free to contact Michele Goldberg at michele@valleyvisitor.com.
Social Media
Check out the GSCVB's Facebook Fan Page and Twitter for daily updates. To sponsor a special coupon for Facebook fans, contact Michele@valleyvisitor.com. Every fan will have access to your business and your discount coupon!
Click here to view an example of one of our co-op ads.
