FOR IMMEDIATE RELEASE
CONTACT: Lee Chambers, Marketing/Public Relations Manager
Greater Springfield Convention and Visitors Bureau
Tel: (413) 755-1345/E-mail: firstname.lastname@example.org
GSCVB To Launch Hotel Week Promotion
Springfield, MA (April 3, 2014) — The Greater Springfield Convention and Visitors Bureau (GSCVB) has announced the launch of Hotel Week, a marketing initiative to drive Pioneer Valley hotel bookings April 14-24 during April school vacation weeks in key feeder markets.
Similar to the concept of Restaurant Weeks, where several restaurants within a city or region set one affordable rate to encourage patronage, Hotel Week will involve several area hotels offering either a $79 or $99 rate per night during those 11 days. In addition, area attractions and special events will be promoted to encourage visitors to plan a multi-day stay and experience several Pioneer Valley tourism sites.
The promotion will involve digital billboards and banner ads in the Boston and New York Metro markets, both proven feeder markets for visitors to the Pioneer Valley. The ads will encourage people to visit www.valleyvisitor.com for additional tourism information.
The dates were specifically chosen to include April school vacation dates in Boston and New York. There are no blackout dates during the promotion, and no extra fee for booking.
Hotels that will offer the $99 per night price level include:
- Springfield Marriott Hotel
- Sheraton Springfield Monarch Place Hotel
- D. Hotel & Suites in Holyoke
- Homewood Suites in Holyoke
- Clarion Hotel & Conference Center in Northampton
Among the hotels participating at the $79 per night price level are:
- La Quinta Inn & Suites in Springfield
- Hampton Inn by Hilton in West Springfield
- Regency Inn & Suites in West Springfield
- Holiday Inn Springfield/Enfield.
Visitors taking advantage of the promotion will receive, upon arrival at their choice of hotel, a gift bag containing a Yankee Candle jar candle and other Pioneer Valley-related items including the Pioneer Valley Visitor Guide and the WOW Value Book which offers discounts to a variety of Pioneer Valley attractions, restaurants and shops
According to Mary Kay Wydra, president of the GSCVB, “This is a wonderful initiative for the Bureau to undertake, and we’re really excited to focus on driving hotel occupancy. Usually first-tier cities like Boston and New York do these promotions to drive visitors to their cities, but we’re going to get our message out in their regions to attract visitors here to the Valley. We’re always watching our visitor trends to trace where people are traveling from. Many of them come here from Boston and New York, so it’s ideal that our message about the Valley’s appeal – and affordability – is going to be so strategically placed, and we’re encouraging people to book quickly to take advantage of these terrific rates. We’re hoping for a successful inaugural Hotel Week that will enable us to turn it into an annual event.”
The GSCVB, an affiliate of the Economic Development Council of Western MA, is a private non-profit destination marketing organization that generates economic growth for Massachusetts’ Pioneer Valley by marketing the region as an ideal destination for meetings and conventions, group tours, sports and leisure travel. For more information, please visit www.valleyvisitor.com.
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