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Contact the Greater Springfield Convention and Visitors Bureau at 800-723-1548
CONTACT: Lee Chambers, Marketing/Public Relations Manager
Greater Springfield Convention and Visitors Bureau
Tel: (413) 755-1345/E-mail: lee@valleyvisitor.com


Springfield, MA--(6/23/10)-The Greater Springfield Convention and Visitors Bureau (GSCVB) has published the 2010-2011 Guide to Massachusetts' Pioneer Valley, which is now available free of charge to potential visitors to the region, as well as Pioneer Valley residents. 

The Guide, a four-color, 84 page publication, contains information about some of the region's top attractions, accommodations and restaurants, all of which are GSCVB members.  Additional editorial includes new and upcoming attractions (featuring the Springfield Armor, the Museum of Springfield History, "Table for 10: The Art, History and Science of Food," the upcoming week-long Basketball Hall of Fame Enshrinement festivities and the debut of Peter Pan's remodeled motor coaches) and tips about destinations for different interests.  There are feature stories about the farm-to-table "green cuisine" trend in the Pioneer Valley (and which restaurants serve local goods) and gay-friendly attractions and events in the region.

The Guide, which was designed by Design & Advertising Associates of Springfield, MA and printed by Dynagraph in Canton, MA also features useful maps of the downtown areas of Springfield, Amherst, Holyoke and Northampton, as well as a list of 2011 college commencement dates. 

"Our annual Guide is the Bureau's premier marketing piece," stated GSCVB President Mary Kay Wydra.  "It enjoys a wide circulation beyond the typical distribution sites.  We work with member hospitals to provide the Guide to physicians considering a move here.  The Guide turns up on college campuses for parents' weekends and commencements.  Travel writers use it for reference when writing stories about the Pioneer Valley.  It's a very helpful publication for anyone - resident or visitor - who wants to enjoy all that the region has to offer.  With all the changes, additions and enhancements in the Valley's tourism industry, it's convenient to have this ultimate 'go-to' source for information." 

The Guide to Massachusetts' Pioneer Valley is published annually by the Greater Springfield Convention and Visitors Bureau and is distributed at member hotels, attractions and restaurants, key highway information centers, the Visitor Information Center at 1441 Main Street in Springfield, and in response to visitor inquiries made via the Bureau's visitor information number (800-723-1548 or 413-755-1351), web site (www.valleyvisitor.com) and email address (info@valleyvisitor.com).  Additional distribution will be directed toward Canadian travel trade shows.  Visitors to popular attractions in the Berkshires and Boston during the height of the busy summer tourist season - June through August -- will also have easy access to The Guide in brochure racks at these sites.  A print run of 125,000 guidebooks will be distributed throughout the year.

The GSCVB, an affiliate of the Economic Development Council of Western MA, is a private non-profit destination marketing organization dedicated to promoting Massachusetts' Pioneer Valley for meetings and conventions, group tours and leisure travel.  For more information, please visit www.valleyvisitor.com.



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