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Contact the Greater Springfield Convention and Visitors Bureau at 800-723-1548
FOR IMMEDIATE RELEASE
CONTACT: Lee Chambers, Marketing/Public Relations Manager
Greater Springfield Convention and Visitors Bureau
Tel: (413) 755-1345/E-mail: lee@valleyvisitor.com

GSCVB Unveils Print and Online Editions of
2011-2012 Pioneer Valley Tourism Guide

Springfield, MA--(5/4/11)-The Greater Springfield Convention and Visitors Bureau (GSCVB) has unveiled both print and online editions of the 2011-2012 Guide to Massachusetts' Pioneer Valley, which is now available at www.valleyvisitor.com.  Print editions are free of charge to potential visitors to the region, as well as Pioneer Valley residents.

2011-2012 Pioneer Valley GuideThe Guide, a four-color, 90 page publication, contains information about some of the region's top attractions, accommodations and restaurants, all of which are GSCVB members.  Its editorial content has been expanded to include profiles of Hampden, Hampshire and Franklin counties and both online and mobile versions are available.

Among other features is a listing of 2011 commencement dates at area colleges and universities, a map of the Pioneer Valley area, plus downtown maps of Holyoke, Amherst, Northampton and Springfield. 

To order a Guide, phone (413) 787-1548 or visit www.valleyvisitor.com and click on "View the Visitors Guide."  There will then be an option to either view the guide online or fill in name and address information to have one sent though the mail.  Online viewers will note that the many different sections, including attractions, maps, accommodations, outdoor activities, calendar of events and shopping, are color-coded for easy navigation.

"The Guide has become the premier 'go-to' publication for the Bureau's tourism marketing efforts," stated GSCVB President Mary Kay Wydra.  "We've published 125,000 copies, and they will make their way - literally - around the globe.  Each week we receive requests for tourism information from people in different counties.  Our research confirms that 56% of potential visitors who receive a Guide visit the Pioneer Valley, and 19% of those who were undecided came here after we put this book in their hands.  Guides are also issued to conventioneers, people relocating to the region, college students who are new to the Valley and countless others.  This year we're especially excited about the online component we'll be rolling out.  Our book will literally be 'on the go.'"

The Guide, which was designed by Design & Advertising Associates of Springfield, MA and printed by Universal Press in Rockland, MA.

The Guide to Massachusetts' Pioneer Valley is published annually by the Greater Springfield Convention and Visitors Bureau and is also distributed to member hotels, attractions and restaurants, key highway information centers, the Visitor Information Center at 1441 Main Street in Springfield, and in response to visitor inquiries made via the Bureau's visitor information number (800-723-1548 or 413-755-1351), web site (www.valleyvisitor.com) and email address (info@valleyvisitor.com).  Visitors to popular attractions in the Berkshires and Boston during the height of the busy summer tourist season - June through August -- will also have easy access to The Guide in brochure racks at these sites, as well as several key locations in Canada.  

The GSCVB, an affiliate of the Economic Development Council of Western MA, is a private non-profit destination marketing organization dedicated to promoting Massachusetts' Pioneer Valley for meetings and conventions, group tours and leisure travel.  For more information, please visit www.valleyvisitor.com.

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